Where I Add Value
Defining how marketing should support the business, based on growth goals, priorities, and where focus and investment will actually make a difference.
Leading strategy through to execution, bringing in the right specialists when needed and making sure work stays aligned, accountable, and commercially focused.
Establishing the right foundations and working closely with internal teams to build capability, confidence, and consistency over time.
Acting as a strategic sounding board as decisions evolve, helping review performance, pressure-test ideas, and adjust direction as the business changes.
How We Typically Work Together
Every business is different, but most engagements follow a similar shape.
We start with a conversation to understand the business, the goals, and what’s already in place. I’ll be upfront about whether I think I can genuinely add value, or if another approach would make more sense.
If it feels like a good fit, we’ll talk through where marketing can play the most useful role, what to focus on first, and what level of involvement is likely will actually move the business forward.
From there, support is shaped around your business. That might be a defined piece of strategic work, ongoing oversight, or more hands-on involvement where it’s needed.
What My Network Says
Aaron Brownlee
Managing Director & Founder – Finance Link NZ
We engaged Mylène to shape and deliver our marketing strategy as the business grew. She brought a strong commercial understanding and helped translate that into meaningful results, including improved lead quality and performance in a short period of time.
Greta Ryan
Founder – Skin Ritual
Mylène has a rare ability to truly understand the business behind the marketing. She brings thoughtful strategy, creativity, and care to her work, and I wouldn’t hesitate to work with her again or recommend her to others.
Jodi Irving
Chief Operating Officer – Overdose
Her ability to drive successful outcomes is second to none. She’s a pleasure to work with. I would highly recommend Mylene in any senior strategic, business or product development role.
How I Support Businesses Across Marketing
These aren’t standalone services or fixed packages. They’re the areas I work across once the role marketing needs to play is clear.
Strategy and Brand
Clear positioning and Direction
Defining how marketing should support the business. From priorities and focus to messaging that makes it easier to be trusted and understood.
Paid Media
Reliable Lead Flow
Paid media and performance marketing focused on lead quality, not just volume. Used when demand needs to be created or shaped intentionally.
SEO / AEO
Being found when it matters
SEO and search visibility aligned to real buyer intent, supported by content that compounds over time rather than chasing short-term wins.
Organic Social
Maintain relevance and consistency
Organic social presence across key channels, used to reinforce positioning, credibility, and consistency rather than chase reach for its own sake.
Analytics & Tracking
Making Confident Decisions
Analytics, tracking, and experienced oversight so performance can be understood properly and decisions aren’t made in the dark.
Email Strategy
Retention, referrals, and lifecycle support
Email marketing and lifecycle strategy designed to support retention, re-engagement, and long-term value.
What’s next
A Good Place To Start.
If you’re at a point where marketing decisions feel more important, and you want an experienced perspective before committing time or budget, a conversation is usually the right next step. We can talk through where you’re at, what you’re trying to achieve, and whether I’m the right person to help.